British Cycling rolls out new look kit for Worlds

Minimalist design by Kalas to debut in Innsbruck

This article first appeared on Cyclingnews.

British Cycling and Kalas have unveiled a new racing kit to be used by British riders at the UCI Road World Championships in Innsbruck, which starts this weekend.

The predominantly white jersey is said to be inspired by a 1959 design, and features a red and blue trim. The jersey is paired with navy blue shorts.

James Ball in the new British Cycling team kit
James Ball in the new British Cycling team kit

Previous years' designs have relied heavily on the national flag on the jersey, but the new design swaps out the Union Flag for large GBR lettering on the chest in a custom typeface that was specifically designed for the kit.

The kit's design and technical features have had direct input from the Great Britain cycling team's riders and coaches.

Stephen Park, Great Britain Cycling Team's performance director said in a press release: "High performance clothing is crucial to delivering results in today's world of competitive cycling, so having a clothing supplier with such in-depth knowledge and a high level of service is invaluable to the Great Britain Cycling Team.

"The riders are at the heart of everything we do, so it was important for us that they played a key role in designing a kit that was bespoke to the squad, that looks good and that they were proud to wear without compromising on performance or quality.

"I look forward to seeing the collection on its first outing at the UCI Road World Championships in Innsbruck in the coming days."

Katy Marchant models the new British Cycling team kit
Katy Marchant models the new British Cycling team kit

Dani Rowe who will be representing Great Britain in the women's elite road race added: "Having us all involved in the design process was a great idea. Our ideas were listened to and I'm really pleased with the outcome — it's a modern twist on a classic design and will keep us visible in the peloton when we race. I'm looking forward to putting our new kit through its paces in Austria."

Czech company Kalas has been producing technical sportswear since 1990 and first partnered with Britain's cycling team in January 2017. 

The kit will be used on the track for the first time at the UCI Track Cycling World Cup in December.

Social Media and Communities Manager
Josh has been a fan of road racing since a youngster, partly due to an obsession with a certain Texan during his earlier years. Josh is now based in Bristol via running a popular cycling cafe in Surrey near where he grew up.
  • Discipline: Road
  • Preferred Terrain: Surrey's short sharp climbs, Belgian cross winds or cobbles.
  • Current Bikes: Bowman Palace.
  • Dream Bike: Custom Argonaut in Abarth grey, Speedvagen Urban Racer, Canyon Speedmax CF SLX
  • Beer of Choice: Anything Belgian
  • Location: Bristol, UK

Related Articles

Back to top