Even if you hate e-bikes you will want one after watching this

Specialized goes off the rails again

Specialized's latest ads are enjoyable whether you care about the bike or not

BikeRadar is not an industry news site, but I can’t help noticing that Specialized’s marketing department is absolutely killing it right now.

The brand set the bar pretty high with its Stumpjumper launch video back in April, and it’s done it again with the new Turbo Levo e-MTB.

Even if you hate e-bikes and everything they stand for (I don’t), it’s hard not be entertained by this flight of fancy.

It’s wacky in a way that doesn’t feel forced and corporate, and it succeeds in conveying a sense of fun that feels remarkably authentic.

The Turbo Levo is pitched with the slogan “It’s you, only faster”, which sounds like a pretty good design philosophy for an e-bike. Are you intrigued?

Matthew Allen

Senior Technical Writer, UK
Former bike mechanic, builder of wheels, hub fetishist and lover of shiny things. Likes climbing a lot, but not as good at it as he looks.
  • Discipline: Road, with occasional MTB dalliances
  • Preferred Terrain: Long mountain climbs followed by high-speed descents (that he doesn't get to do nearly often enough), plus scaring himself off-road when he outruns his skill set.
  • Current Bikes: Scott Addict R3 2014, Focus Cayo Disc 2015, Niner RLT 9
  • Dream Bike: Something hideously expensive and custom with external cables and a threaded bottom bracket because screw you bike industry.
  • Beer of Choice: Cider, please. Thistly Cross from Scotland
  • Location: Bristol, UK

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