Santa Cruz Bicycles sold to Pon Holdings

Dutch company also owns Cervelo, Focus, BBB and more

Santa Cruz Bicycles and its sister brand Juliana have been bought out by Dutch cycling giant Pon Holdings BV, which also owns Cervelo, Focus, BBB Cycling and other bike brands.

According to a company press release, Santa Cruz will stay in Santa Cruz, California, and current CEO and joint founder Rob Roskopp will remain in his position, along with the existing management team.

Santa Cruz was founded in 1993 by former professional skateboarder Roskopp and his associate Rich Novak. 

BikeRadar reached out to Santa Cruz for comment, but did not immediately hear back.

Oli Woodman

Section Editor, UK
With more than 10 years of experience riding mountain bikes, Oli knows the good from the bad when it comes to gear. He's a total bike nerd and loves few things more than fettling with spangly riding bits. Also, he seems to have a talent for crashing hard but emerging unscathed.
  • Discipline: Mountain
  • Preferred Terrain: Loamy singletrack
  • Current Bikes: Marin Pine Mountain, Pinnacle Dolomite
  • Dream Bike: Honda RN01
  • Beer of Choice: Corona
  • Location: Bristol, UK

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